TSG Hoffenheim and Coca-Cola to remain partners until 2025

"Coca-Cola, one of the biggest brands in the world, share a friendly and trusting partnership with us. We would now like to further consolidate our cooperation, especially as we have a shared focus on sustainability, Africa and innovation," says Denni Strich, managing director at TSG Hoffenheim. This shared commitment will also be reflected in future projects, emphasises Strich.

"TSG Hoffenheim, as an innovative club that place a firm emphasis on social responsibility, are valuable partners for Coca-Cola Europacific Partners. We are delighted to have extended this relationship once again," says Andreas Laub, head of partnerships & asset management at Coca-Cola Europacific Partners Deutschland GmbH. "Our sponsorship of TSG Hoffenheim is an important part of our commitment to the region," says Laub.

Coca-Cola Europacific Partners have been closely involved with football for several decades. Coca-Cola have accompanied every World Cup since 1950 and have been an official partner of FIFA since 1974 and of UEFA since 1988. The DFB have also been affiliated with Coca-Cola for more than a quarter of a century. With a wide range of activities, Coca-Cola Europacific Partners enable fans to enjoy unique football experiences.