FALKE to become TSG's official fashion sponsors

The FALKE Group, one of the leading German providers of fashion and sportswear, will in future use TV-relevant advertising space on the club's platforms. In addition, the company will have an extensive presence on TSG's club-owned media, as well as having the opportunity for promotional campaigns. Working alongside the TSG professionals, FALKE will also equip the coaching and functional staff with premium fashion and travel to international games. The duration of the partnership was initially agreed until 30 June 2020 with long-term cooperation as the objective.

"We are pleased that we have gained business partners that have a high profile and an excellent reputation in Germany," said Dr Peter Görlich, Managing Director of TSG Hoffenheim. "FALKE's approach to constant development through creative collections for their highly innovative fashion brand fits in well with TSG."

The managing partners Franz-Peter and Paul Falke explained, "Hoffenheim is writing a fascinating story in German football, they have proven their competence, vision and passion whilst reflecting some of FALKE'S core values. We are convinced that both sides can benefit greatly from this partnership."

The Falke Group is an international clothing and lifestyle company based in Schmallenberg, Sauerland. In addition to premium legwear and sports products, FALKE will also be offering a new sports apparel collection for men and women for the Autumn / Winter of 2019 season. Founded in 1895, this completely family run business is now in the hands of its fourth generation managing partners Franz-Peter and Paul Falke. They employ 3,325 people with more than 1,000 of them in Germany.