BUSINESS
11/08/2016

Coca-Cola and TSG extend successful partnership

The successful long-term partnership between Coca-Cola and TSG 1899 will continue for the next three years, ensuring that Coca-Cola will remain as “TSG 1899's Official Business Team Partner.” People who visit the WIRSOL Rhein-Neckar-Arena in the future will be able to choose from a wide range of alcohol-free drinks

In addition, the partnership between TSG and the drinks manufacturer means there will be several activities for fans and selected advertising throughout the WIRSOL Rhein-Neckar-Arena. 

“TSG Hoffenheim are very important for the whole region. We’re very happy to continue being the club’s Official Business Team Partner,” commented Nina Hermanns, managing director of Coca-Cola Südwest. “I wish TSG and their fans a great and successful season.”

TSG have been working with Coca-Cola for many years and the club’s managing director recently expressed his delight at the contract extension and the chance to continue their trusted partnership. “We consider the continuation of our cooperation as recognition of what we’ve achieved together so far. We’re proud to know we’ll continue to have Coca-Cola – one of the strongest brands in the world – on our side.”

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