TSG Hoffenheim ties together tasks for the future

The Bundesliga club TSG Hoffenheim is tying together a large part of its strategic club activities within a single department. The newly formed sub-department of the club's management, entitled ''Business Development'', will encompass several key areas of focus: innovation, internationalisation and brand management, as well as socio-political engagement in the form of CSR (corporate social responsibility), which was identified as being of particular strategic importance in the club's recently announced ''TSG is movement'' concept.

''With this new strategic approach, we're demonstrating that we have what it takes to be a modern and socially-engaged club,'' said TSG managing director Dr. Peter Görlich. The club has consolidated ''TSG is movement'' as a central element of its future direction and is now looking to further develop this strategic approach. ''We want our philosophy, our players, our staff and our products to all be orientated around this strategy,'' said managing director Dr. Peter Görlich, who, together with the club's director of media and communications, Christian Frommert, is responsible for the ''TSG is movement'' strategy. It is planned that ''TSG is movement'' will become an important area of focus for the business development department. ''The establishment of a relevant department seems like the logical next step,'' stated Görlich as he announced the club's decision.

Stefan Wagner (47) has been charged with leading and coordinating the project. Wagner, who occupies the role of managing director at an office for corporate social responsibility, has been working with TSG for over a year now and was involved in the development of the ''TSG is movement'' concept. ''In Stefan Wagner, we've found a collaborator with a high level of professional and strategic expertise with whom we share a relationship defined by mutual trust,'' said TSG managing director Frank Briel. ''His outsider's perspective on the entirety of our operation means that he is a worthy sparring partner,'' said Briel, who alongside his fellow managing director Görlich shares joint responsibility for the new department.

In order to make these ambitious strategic goals a reality, the club will consult the specialised knowledge of both internal and external experts. The concrete objectives of the department will be thrashed out at a strategic workshop in which the entirety of the management staff at TSG Hoffenheim will be involved. 

The objective of ''TSG is movement'' is to ensure that the club's future development is closely tied to social progress in five overlapping areas of focus: innovation, players and staff, youth and fans, the environment and Africa.



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