The comprehensive service portfolio includes, among other things, title usage rights, TV-targeted perimeter advertising, cam carpets, logo presence on interview boards and a hospitality package. In addition, Schwarzwaldmilch products will henceforth be on offer in both the business area of the PreZero Arena and the club's training complex.
"We are very much looking forward to the long-term collaboration with a strong partner from the region," says TSG managing director Denni Strich. "In our future strategy 'TSG is movement', sustainability and a regional focus have a big role to play. Schwarzwaldmilch are therefore a perfect fit for our club philosophy."
"As a company with strong roots in the region, it is only natural for us to support sport in Baden-Württemberg," says Moritz Collmar, marketing manager of the Schwarzwaldmilch Group. "With TSG Hoffenheim, we have the right partner to further promote the positive development of our brand and strengthen our presence in the greater Kraichgau region. We have been impressed by TSG's engagement, especially when it comes to social responsibility."
Schwarzwaldmilch is one of the leading dairy companies in the country. For over 90 years, farmers in the region have been supplying their milk to the two production sites in Freiburg and Offenburg. With an average of 46 dairy cows, the more than 900 mostly small, family-run farms ensure exceptional quality of all dairy products. The company's portfolio ranges from milk to yoghurts, butter and sour milk products to lactose-free and protein products. Schwarzwaldmilch employ over 400 people.