TSG unveil all-new perimeter advertising technology

TSG Hoffenheim is breaking new ground when it comes to perimeter advertising in the PreZero Arena. An all-new innovative LED perimeter advertising system featuring 4K technology and an expanded height of 1.20 metres (previously 90 centimetres) was used for the first time at the club's home match against Borussia Mönchengladbach on Saturday.

The new system, which will benefit TSG Hoffenheim's commercial partners by improving the visibility of their advertising presence, was installed by TSG's long-standing partner AIM Sport. AIM Sport's Digital Perimeter Signage System has a height of 1.20 metres, a 4K-capable 6-millimetre pixel pitch and over 22 million LED lights.

"Over the past few years, our partner AIM has always always been there to supply us with first-class technology solutions that are fine-tuned to our needs. Now AIM has once again provided us with a top-level solution, the quality of which was there to see for everyone who followed the action on Saturday, both live in the stadium and on the TV screen. This new technology marks another successful chapter in our collaboration with AIM," says Dr. Peter Görlich, Managing Director at TSG Hoffenheim.

Bernard de Roos, CEO of AIM Sport, added: "We look forward to continuing this successful partnership in the coming years. TSG Hoffenheim and AIM share a philosophy based on innovation and the best possible use of new technologies. The new 4K digital system has been specially developed to meet the high expectations of both TSG and its commercial partners. With the installation of this new LED system, TSG Hoffenheim is once again demonstrating its flair for innovation.''

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