"RIAL stand for dynamism and quality. That's why the brand is an ideal match for TSG," said Dr. Peter Görlich, Managing Director of TSG Hoffenheim. Gerald Steinmann, Director of Marketing/E-Commerce and Aftermarket at Superior Industries Europe AG, was keen to stress the importance of the partnership for RIAL: ''At RIAL, we consistently use football as a focus of our communication strategy. This emotionally stirring and uplifting sport can really help us to increase awareness of our brand and inspire potential clients to find out more about our products. This new sponsoring partnership with TSG Hoffenheim will give us the positive publicity and the exposure we need to achieve this goal".
Throughout the new season, trading partners will be given the chance to benefit from the new partnership through the "Make it RIAL!" campaign. Prizes include the opportunity to win a meeting with a TSG first-team player as well as VIP tickets for home games.
RIAL® is a brand of Superior Industries, one of the world's leading suppliers of aluminium wheels for automobiles. As an original equipment manufacturer, Superior supplies aluminium wheels to well-known automobile manufacturers, and is also the market leader in light alloy wheels sold on the European automobile aftermarket. Superior has nine production plants - located in the USA, Mexico, Germany and Poland - and employs over 8,000 people worldwide.