“TSG Hoffenheim are an extremely attractive partner for us, not just because of the club’s development into a ‘top-player’ in Germany and their first participation in a European competition, which has come from this growth. With their fourth-place finish in the Bundesliga last season, the club have underlined they have excellent future prospects,” explained Werner Becher, Interwetten’s Speaker of the Board. “Since the company was founded, sponsoring in sport has been a strategy of ours. For Interwetten, TSG Hoffenheim will be the German flagship in the sponsoring pool and guarantee, thanks to an extensive sponsoring package and far-reaching market presence, brilliant brand exposure.”
The new sport-betting partner will receive a number of privileges from TSG, such as name and title rights, TV relevant advertising spaces in the WIRSOL Rhein-BNeckar-Arena, hospitality benefits and internet presence.
“In Interwetten, we’re very happy to have gained a partner that has such great significance in the German-speaking sport-betting market. Since it was founded, the company has displayed a close proximity to its clients and innovative ideas for its sector. We’re sure we’ve chosen an ideal partner,” said Dr. Peter Görlich, TSG Hoffenheim’s director of sport, during the signing of the contract. The agreement with TSG's former partner digiBET was terminated beforehand.
Interwetten are one of their sector's pioneers and in 1997, became the first online betting providers. In addition, the Austrian company repeatedly receives recognition for their customer service.