TSG Hoffenheim and Volksbank Kraichgau extend their partnership

Bundesliga football team TSG Hoffenheim and Volksbank Kraichgau eG have agreed to continue their long-standing cooperation.

The cooperative company, which is firmly established and very well-known in TSG's home region, will be present as "Official Business Team Partner of TSG Hoffenheim" displaying their advertising on the LED and static hoardings at TSG's  home games in the PreZero Arena. In future, the Wiesloch-based financial institution will also advertise on the shirts of TSG's eSports team as they compete in the DFL's Virtual Bundesliga. In addition, the Volksbank has the option of organising attractive events in selected branches as part of its cooperation.

"Volksbank Kraichgau is a long-standing and reliable partner. This connection is of great importance to us because of the numerous regional links. Like TSG, the Volksbank, with its more than 70 branches and service centres, stands for an ambitious yet down-to-earth attitude," said Denni Strich. Together with Matthias Zander, spokesman of the board of management of Volksbank Kraichgau eG, the managing director of TSG signed the contract that is due to run until 30 June 2024. "We are proud to have TSG by our side as a partner. The sponsorship of the Bundesliga club based in our region has played an important role for us for some time already," said Matthias Zander. "Our commitment to eSports also underlines our commitment to targeting a younger target audience."

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