Two million likes on TikTok

"This is an outstanding milestone that has been reached. All over the globe, people are interested in TSG and are excited about our story," says Holger Kliem, head of media at TSG Hoffenheim. "We want to continue to offer a look behind the scenes of our club on our digital channels, with a mix of news, facts and entertainment. The team behind all this does an excellent job of planning and delivering this content." In total, TSG reaches around 15 million people worldwide each month through its digital presence. Videos are becoming increasingly important. In some cases, individual videos on TikTok receive over five million views.

TSG is continuously expanding its media offering, relying on a target group-oriented mix - from the printed club magazine (SPIELFELD), to video content (TSG.TV) and radio (TSG.Radio) as well as current social media trends on around 20 channels in different languages such as English, Portuguese and Chinese.