The leading crypto coin Baby Doge will become an official partner of the Bundesliga football club, where the two will work together in the future, especially in the development of club-specific "non-fungible tokens" (NFTs). In this context, tokens are the digitalised form of an asset.
"TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership, where we'll bring an NFT collection from the club and other exciting projects to life," said Denni Strich, TSG's CEO.
"We are proud to become TSG Hoffenheim's official crypto partner and we're looking forward to making NFT technology available to the club's loyal fans. This collaboration will further strengthen Hoffenheim's reputation as a forward-looking, technology-driven Bundesliga club. The deal is also a win-win for the entire Baby Doge community, as it expands our digital presence in the global market and places Baby Doge in the Bundesliga, while we continue to build our presence in the EU. We endeavour to expand our global reach as a community-centred project, as well as to form strategic partnerships with world-class organisations, which will enable Baby Doge to showcase our benefits and establish ourselves as a player in the sports world," said Baby Doge's Mike Watson.
The partnership, which begins with immediate effect, also includes key promotional materials such as LED advertising around the pitch at all home games, as well as other wide-reaching advertising tools and co-branded content.
About Baby Doge
With a rapidly growing user base of over 1.3 million holders, Baby Doge is one of the largest and fastest growing cryptocurrency communities in the world. The community behind Baby Doge has made it into a global brand, delivering over 90 million impressions per month across all social media channels. Baby Doge places great importance on its charity work and currently works with the leading animal welfare organisations in the US.