GENERAL NEWS
02/15/2022

SOPHOS boosts TSG Hoffenheim's defences

Sophos, an international IT security company, is the new official Business Team Partner of Bundesliga football team TSG Hoffenheim. The partnership has initially been agreed until the end of the current season, but both sides are striving for a long-term cooperation. Sophos, the world's leading next-gen cyber security provider, which protects more than 500,000 organisations and millions of customers in over 150 countries from complex cyber threats, had already boosted the cyber defences of the Bundesliga side as a partner of TSG Hoffenheim in the 2015/16 season.

"We are happy that we have once again been able to sign such a renowned company for our team," said TSG managing director Denni Strich. "The high-performance technology from Sophos will effectively protect our infrastructure and network at the training site and business centre in Zuzenhausen, as well as the branch offices in Hoffenheim, Sinsheim and St. Leon," explained Strich. As the official Business Team Partner, Sophos will receive an extensive portfolio of services, including title, name and other rights of use, as well as advertising on the LED hoardings, which are particularly prominent on TV, and social media campaigns across all of TSG's channels. Attractive hospitality services at home matches are also part of the range of services the Bundesliga club will provide to its partner.

Sascha Pfeiffer (Director of Sales Engineering and Professional Services CEEMEA, Sophos) said: "We are also very pleased about the partnership, since there are more similarities between professional football and IT security than you would think at first glance: The pace of life in the world of cybercrime defences is constantly increasing, with attacks on companies of all sizes launched every single second. That is why our solutions also focus on team play and in practice the system presents itself as a communicating IT security system. So team spirit plays a central role for us too!"

Sophos is a global leader in next generation cyber security, protecting more than 500,000 companies and millions of consumers in over 150 countries from the latest cyber threats. Based on threat intelligence, AI and machine learning from SophosLabs, the company offers a broad portfolio of advanced products and services to help protect users, networks, and endpoints from ransomware, malware, exploits, phishing, and a variety of other cyber attacks. With its central technology Sophos provides a single, integrated, cloud-based management console, which is the heart of an adaptive cyber security ecosystem.

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