GENERAL NEWS
07/13/2021

TSG extends Business Team Partnership with proWIN until 2023

The partnership between TSG Hoffenheim and proWIN Winter GmbH, which has been in place since 2016, is heading for extra-time. The Bundesliga football club and the Saarland-based family-owned company have agreed to extend their cooperation until 30 June 2023. As a Business Team Partner, the direct sales company – which specialises in environmentally friendly and efficient cleaning products – will receive an extensive portfolio of services from TSG over the next two seasons, including title usage rights, TV-relevant perimeter advertising and a hospitality package.

"The renewal of our partnership is a sign of our mutual appreciation," said TSG managing director Denni Strich. "We have grown together in an extremely dynamic environment over the past five years and are looking forward to working on future projects together." Sascha Winter, the managing director of proWIN, underscored a key theme of the cooperation: "For us, sustainability is a very important part of our philosophy, a central corporate idea," he said. "TSG's ambitious approach to this issue as well is a central reason and part of our partnership. Together with the club, we can draw the public's attention to important values such as sustainability and innovation.

The company, founded in 1995, has become one of the leading manufacturer-independent direct sales companies in Europe. The products of the company, whose head office is in Illingen, Saarland, are sold exclusively at home parties. proWIN is currently active in the three divisions of cleaning, beauty/wellness and pet food products, and boasts 135,000 sales partners nationwide and in neighbouring European countries.

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