TSG Hoffenheim and Bitburger extend partnership

"We are delighted to know that we will continue to have Bitburger as a loyal, reliable and, above all, committed partner by our side as we face new challenges together," said TSG managing director Denni Strich. "As a traditional family business, we share many values with TSG Hoffenheim, such as a strong sense of responsibility and a commitment to sustainability. With this stable basis for a harmonious partnership, we look forward to offering more exciting projects for the fans," said Marco Boor, head of sponsorship at Bitburger.

The services include the supply and dispensing rights for Bitburger products as well as a wide range of advertising and naming rights. In addition, there are plans to place a stronger focus on digital activation in the future. For example, Bitburger has been a partner of TSG.RADIO since its launch, offering Hoffenheim fans the chance to have a unique match experience during the Coronavirus pandemic.

Germany's most successful draft beer brand has been a business premium partner of TSG from the very beginning. The "Bitburger Treff" fan pub and the "Bitburger Kurve" fan stand were opened on January 24, 2009 along with the club's new stadium, which at the time was called the Rhein-Neckar Arena at the time. Since then, drinks from the family-owned company, founded in 1817 in the southern Eifel region, have continued to be served at TSG Hoffenheim's home stadium.