''At maskottchenhoffi, you'll not only find brilliant photos from Hoffi's adventures in the world of TSG; you'll also be given all the latest news from the club's kids and youth departments,'' says Pia Regine, Director of Children's, Youth and School Programmes at TSG. ''It doesn't matter whether it's a children's press conference from the Hoffi club, pictures from the TSG academy sides' away matches, news and dates or updates on our exciting offers: it will all be posted on Hoffi's instagram page.''
TSG is bundling together all information for kids and parents alike on a single social media channel. "Instagram is exactly the right app for this target group. We want to provide a simple overview of our diverse children's and youth activities while also offering a unique insight into life at the club through colourful photos and short videos," says Holger Kliem, Director of Media and Public Relations.
TSG had previously published content aimed at children and young people via various online channels. "Now we want to make it easier and faster for our fans to find information. Through Hoffi, our mascot, we have found a medium that appeals to young and old alike," says Kliem.
Together with his team, Hoffi plans activities and events and prepares competitions - certainly a lot of work for a mascot, but Hoffi takes it all in his stride. "The enthusiasm of the children is there for all to see during the regular activities, with many new friendships being formed,'' says Pia Regine. ''There is one thing that unites Hoffi and the kids more than anything else - their love for TSG."