GENERAL NEWS
08/22/2019

TSG sign partnership deal with Columbia Threadneedle

TSG Hoffenheim have a new business team partner. The Bundesliga club have entered into a partnership with Columbia Threadneedle Investments, one of the world's leading global asset management companies.The agreement between the two parties is set to run until 30 June, 2020.

"The fact that a renowned, globally-active financial organisation like Columbia Threadneedle have chosen us as a partner really serves to confirm our established position on the market. This is a real source of pride for us," stated TSG Managing Director Dr. Peter Görlich at the signing of the contract. "This new partnership is another important step for Columbia Threadneedle in our local expansion strategy and our commitment to the German market. What both football and our approach to portfolio management have in common is the importance placed on good teamwork as a key to success. With this in mind, we have decided to enter into a sports sponsorship deal in German football," said Florian Uleer, Country Head Germany at Columbia Threadneedle Investments. "TSG Hoffenheim is the ideal partner for this. Both the club and our investment approach are characterised by a high level of discipline and a focus on sustainability. Like TSG, we also develop talented individuals with the aim of promoting diversity and stabilising our investment success. This shared set of values means we are delighted to be able to support the club."

As part of the deal, Columbia Threadneedle Investments will receive TV-relevant advertising space at TSG home games, which will be displayed on the second row of hoardings in front of the south stand in the PreZero Arena. Columbia Threadneedle Investments will also present both the half-time and full-time results on the club's social media channels.

Headquartered in London and present in 17 countries, the company employs approximately 2,000 people and manages more than 400 billion euros of investment capital for institutional clients and private investors worldwide.

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