Coca-Cola extends partnership with TSG

"We've enjoyed a long-term partnership with TSG Hoffenheim and we're really looking forward to continuing to support the club in the coming years too. We'd like to wish TSG and the fans a brilliant and successful season," said Andreas Laub, Head of Customer Relations, Sales & Marketing at Coca-Cola. TSG Hoffenheim are equally delighted about the continuation of this long-term cooperation, with TSG managing director Dr. Peter Görlich saying: "Both partners hold each other in high esteem and know what the other brings to the table. Together we always put on a sparkling experience for the fans."

Coca-Cola shares the passion of football fans around the world and is one of the sport's longest-serving partners. For many years already, the company has been supporting major sporting events including the FIFA World Cup™. But it is not only in elite sport such as the Bundesliga that the soft drink manufacturer places a great value on promoting sport and initiatives to encourage exercise. The company is also involved more broadly in areas such as grassroots football, where it supports the German youth teams and local sports clubs. Whether it's professionals who wow the masses or amateurs who are watched on by crowds of 50 people, Coca-Coca is by their side.