TSG to have proWIN on sleeves

TSG are the first Bundesliga club to confirm a shirt sleeve sponsor for next season. The former Business Team Partner proWIN Winter GmbH will have a badge on the left sleeve of the Hoffenheim shirt from 1st July. The logo will be applied to the match, warm-up and training kit of the first team and U23s and will also appear on several other items of club merchandise. The contract lasts until at least 30th June 2019.

The Saarland based company proWIN has been a partner of TSG since the start of the 2016/17 season. “We’re very pleased and see this as confirmation of our work together up to now, that we can extend our partnership in this prominent way, said Dr. Peter Görlich, managing director of TSG 1899 Hoffenheim: "We’re proud that we have proWIN at our side, in a literal sense, as a partner in all of our future professional sporting activities."

As a result of the sleeve sponsorship, proWIN will expand the already existing LED package, as well as improving areas such as print advertising, promotional campaigns and hospitality packages. The new deal includes an exclusive advertising presence after matches and corresponding exclusivity during interviews.

"We’re more than happy with the perception and results until now. They have prompted us to expand our activity and deepen the cooperation with TSG Hoffenheim,” said Sascha Winter, managing director of proWIN Winter GmbH. "For us it’s quite special to be the first Bundesliga sponsor to gain a contract for a logo on the shirt sleeve. The fact that we can enter into this partnership with TSG, who we’ve had a lot of success with over the last few months, makes this even more valuable.”

The club’s own marketing of the shirt will start at the beginning of the 2017/18 season. Previously, this marketing space had been centrally occupied by the German Football League.

proWIN was founded in 1995 and is one of the leading direct marketing companies in Europe. The product range is divided into three groups: cleaning products, health and beauty products and premium animal food for dogs and cats. There are currently around 75,000 distributers of the products across Baden-Württemberg and in neighbouring countries in Europe who advise people about how to use the products.

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