"As a young and growing company, we’re really looking forward to what our role as Business Team Partner to TSG 1899 Hoffenheim has in store for us in the coming years. We see this as a fantastic opportunity to raise publicity for sovanta AG," said Claus Heinrich, founder and chairman of the consultancy company that offers solutions and services in a range of business areas.
In order to help the company achieve its goals for the next few years, TSG has granted sovanta AG all possible TV coverage – therefore, the sovanta logo will in future be on show on the TSG home jerseys, as well as on various interview backdrops alongside the Hoffenheim club crest, The company, founded in 2009, offers support to medium-sized and large businesses through business apps for smartphones, tablets and internet sites.
"We want to use this involvement with the club to make a contribution to the Rhein-Neckar region and also to promote some good football," said Heinrich. Peter Rettig, chairman of the TSG board, called the partnership "ideal" as their new relationship with sovanta will perfectly reflect the principle and philosophy of the club. "Sovanta AG have made a name for themselves through their innovation. It’s not for nothing that they are one of the most innovative companies in Germany – and they are as much involved in developing young talent in their field as we are in our field of professional football," said Rettig.