The partnership with INTERSPORT is regarded as a constructive and valuable alliance by Matthias Bäumer, Managing Director and Helmut Fischer, Sports Marketing Manager of PUMA, official kit supplier to 1899 Hoffenheim. Board Executive Klaus Jost and Marketing Manager Harold J. Rubrech of INTERSPORT Deutschland eG were similarly optimistic: "The concept of ‘global thinking and local dealing' is something which this partnership will help to implement as, by working alongside PUMA, we will be able to improve the marketability of one of the most interesting clubs in the Bundesliga through our local involvement. Under the motto ‘For the love of sport', we hope to create sustainability for INTERSPORT across various regions."
Jochen A. Rotthaus, Chairman of 1899 Hoffenheim, is equally pleased "about the new partnership with an established brand such as INTERSPORT Deutschland eG, and the resulting cooperation between 1899 Hoffenheim, PUMA and INTERSPORT. The growth of our sponsors is an example to others in this time of financial difficulty and shows that 1899 Hoffenheim is a brand with a positive image which clearly has the potential to continue its growth in a competitive market. We warmly welcome INTERSPORT as our newest partner.