Audi are 1899 Hoffenheim's new automobile partner
Audi's involvement with the Bundesliga "Autumn Champions" is a home game: AUDI AG's Neckarsulm production line is located just 30km from Hoffenheim. Many of the 13,600 workers at the plant, which produces the Audi A6 among other things, have followed the club on their road to success. The new partnership ensures this link is now an official one, and Audi will supply the manager and officials from 1899 with cars from their sport range. In return Audi will be able to advertise in the new Rhein Neckar Arena. Hoffenheim's new home will be opened shortly, and boasts a capacity of more than 30,000. Co-operation between the two businesses is also planned in advertising and further future ventures.
Alongside German clubs such as FC Bayern Munich, Hamburg SV and Hertha BSC as well as major international sides such as Real Madrid, FC Barcelona and AC Milan Hoffenheim have become part of AUDI AG's successful football family.
Sanofi Pasteur MSD are Hoffenheim's new Business Team Partner and official "Health and prevention partner"
1899 Hoffenheim can welcome Sanofi Pasteur MSD into their circle of Business Team Partners. Since the start of the year Sanofi Pasteur MSD have been the "Official health and prevention partner" of the league leaders.
"Top sporting and professional performance are always dependent on a healthy body. Personal immunisation is an important part of this, therefore we are supporting 1899 Hoffenheim" explained Thomas Rühle, CEO of vaccination experts Sanofi Pasteur MSD.
The arrangement involves co-operation in PR, promotion and hospitality in the Rhein Neckar Arena. "We are pleased to be linked with Sanofi Pasteur MSD, a global player and market leader in research and development of vaccinations, who share 1899 Hoffenheim's future-orientated outlook," said 1899 CEO Jochen A. Rotthaus. Over 450 people currently work at Sanofi Pasteur MSD's largest base in Europe, in Leimen.